So-Young International (NASDAQ:SY) and Bitauto (NASDAQ:BITA) Head-To-Head Survey

So-Young International (NASDAQ:SY) and Bitauto (NYSE:BITA) are both small-cap medical companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, valuation, profitability, dividends, earnings, institutional ownership and risk.

Profitability

This table compares So-Young International and Bitauto’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
So-Young International N/A N/A N/A
Bitauto -4.86% 2.21% 0.76%

Institutional and Insider Ownership

20.1% of So-Young International shares are owned by institutional investors. Comparatively, 23.5% of Bitauto shares are owned by institutional investors. 17.0% of Bitauto shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings for So-Young International and Bitauto, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
So-Young International 0 0 5 0 3.00
Bitauto 0 1 2 0 2.67

So-Young International presently has a consensus target price of $19.17, indicating a potential upside of 57.62%. Bitauto has a consensus target price of $18.33, indicating a potential upside of 19.36%. Given So-Young International’s stronger consensus rating and higher probable upside, equities research analysts plainly believe So-Young International is more favorable than Bitauto.

Valuation & Earnings

This table compares So-Young International and Bitauto’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
So-Young International $89.77 million 13.83 $8.01 million N/A N/A
Bitauto $1.54 billion 0.73 -$87.68 million $1.40 10.97

So-Young International has higher earnings, but lower revenue than Bitauto.

Summary

So-Young International beats Bitauto on 6 of the 11 factors compared between the two stocks.

So-Young International Company Profile

So-Young International Inc. operates an online platform for discovering, evaluating, and reserving medical aesthetic services. The company facilitates research for treatments, read reviews about them, and book appointments on the platform and blog under the name Beauty Diaries. Its platform enables users to discover content and share their own experience on medical aesthetics procedures, and leads users to reserve treatment services from medical aesthetic service providers for offline treatment in China and internationally. The company provides Software as a Service and professional training programs for medical service providers in aesthetic, dental, dermatology, ophthalmology, gynecology, and physical examination sectors. So-Young International Inc. was founded in 2013 and is headquartered in Beijing, China.

Bitauto Company Profile

Bitauto Holdings Limited, through its subsidiaries, provides Internet content and marketing services, and transaction services for the automobile industry in the People's Republic of China. It operates in three segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment offers advertising services, including automobile pricing and promotional information, specifications, reviews, and consumer feedback to automakers through its bitauto.com Website and related mobile applications. It also provides transaction-focused online advertisement and promotional services for automakers, automobile dealers, auto finance partners, and insurance companies; and Web-based and mobile-based integrated digital marketing solutions to automobile dealers. The Transaction Services Business segment operates an online automobile retail transaction platform, which provides transaction platform and self-operated financing services. The Digital Marketing Solutions Business segment offers one-stop digital marketing solutions, including Website creation and maintenance, online public relation, online marketing campaign, advertising agency, big data application, and digital image creation services for automakers. The company also distributes its dealer customers' automobile pricing and promotional information through its Internet service provider partners. Bitauto Holdings Limited was founded in 2000 and is headquartered in Beijing, the People's Republic of China.

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