Taco Bell’s latest marketing venture appears to be a success. The company is taking over the V Palm Springs hotel, located at 333 E. Palm Canyon Drive, for an extended weekend in August. The hotel will be turned into resort named “The Bell: A Taco Bell Hotel and Resort” for fans to have a fully-immersive experience hosted in one of the most stunning locations in the world.
Reservations have already sold out. Taco Bell opened up reservations for the pop-up hotel at 10 a.m. Pacific Time on Thursday. The reservations were available to the public on a first come, first serve basis. A representative for the fast-food chain said the reservations for all 70 rooms had sold out within two minutes.
The hotel will be open from August 8-12. Room prices started at $169 per night, with no nightly minimum. Guests could choose from four different room styles: One king bed (standard view), one king bed (pool view), two queen beds (standard view) and two queen beds (pool view).
The initial plans for an exclusive, Taco Bell-themed resort were released in May. Early mock-ups of the rooms showed Taco Bell wallpaper and hot sauce pillows. Now, more details about the plans for the resort have been released and they show that Taco Bell plans to make everything it can themed for the weekend.
For example, guests will enjoy attention from “Bell” hops, fluffy Taco Bell-branded robes, and performances by exclusive artists. Guests can spend their days floating across the pool on giant inflatable sauce packets while sipping drinks from The Baja Bar. A gift shop will have more Taco Bell swag for sale. The resort also has a salon and dive-in movies.
Taco Bell reportedly plans to debut special dishes at the hotel and serve exclusive food items by the pool all weekend long. The special poolside food and drink menu will only be announced in July. There is also something called a Freeze Lounge inspired by the brand’s Mountain Dew Baja Blast Freeze.
The pop-up gives the restaurant a chance to raise brand awareness and create buzz around the brand on social channels. Taco Bell executive Jennifer Arnoldt said in a statement, “We’re excited to give a peek into Taco Bell’s first hotel that is truly Taco Bell luxury at a value as we evolve how fans can celebrate with the brand this summer and beyond.”